The draft study of the Tenuta Scerscé image has taken start from the definition of the brand. The symbol that distinguishes it originates from the farming culture, emphasizing the production philosophy of the Tenuta, which has always been oriented towards production limited to a few bottles, but very high quality. It comes from the profile of the metal element of the traditional two-pronged pitchfork hoe, called sciarscél, used for small jobs on the ground around the shoot and roots.
The wines are clothed with sober labels, but that convey distinctiveness and prestige. The names of individual wines are enhanced by a calligraphic character.
The brand, at the base of the label with the symbol in gold, has the value of signature.
To emphasize the differences of personality and to guarantee an immediate distinction to every wine, each label has a different coloring.
The bottle is a classic burgundy, with elegant profile, to reconnect it to the values of tradition and to express the uniqueness of the wines.
Overall, with the image of the new brand and the dressing of the wines we want to convey a reality able to express their identity in an authentic way and to transmit values that belong to its local traditions.